Despite the growing popularity of Facebook, Twitter, and other communications channels, email remains popular in the business world. Here are a few tips to help you make your email messages stand out, with an effective signature line. Create a standard. Maintaining a unified brand is essential for effective marketing and communication. You would (probably) never […]
Category Archives: Communication
When Was the Last Time You Said Thank You?
When was the last time you received a personalized note or phone call to say thank you for your business? Thank-you cards have become a thing of the past for many businesses. Likewise, so has the value of relationship building. While sending thank-you cards is time-consuming, it leaves a valuable, lasting impression that helps customers […]
The Sweetest Words in the English Language
When we first came kicking and screaming into this world, we were the center of attention. After all that time hanging out in the womb by ourselves, it makes perfect sense that we would believe everything revolved around us. As we get older, some of us figure out that there are actually others out there, […]
The press release, evolved
When you think of ways to spread newsy tidbits about your business, it’s unlikely that press releases are the first thing you think of. With the recent overtake of social media, they are often viewed as a thing of the past. However, press releases are just as important as ever and can be easily modified […]
Why You Should Be A Content Curator
“Content curator” is such a new term that even Wikipedia doesn’t have a definition for it yet. So what does it mean? And, more importantly, why should you start to think of yourself as a content curator for your customers and prospects? In the traditional definition, a curator is someone with an expertise on a […]
What’s your response time?
In today’s fast-paced business world full of instant technology, most people expect an answer to their email messages in one day or less. This can become challenging when you consider the volume of email many businesses receive. If checking your email throughout the day isn’t ideal, consider blocking a chunk of time on your calendar […]
That’s not what I meant
We’ve all been there. Something we write in an email, letter, or casual tweet gets misunderstood. Or perhaps, we’re the ones who have misinterpreted something a friend or colleague wrote. No matter how clear we think we are in our writing, misunderstandings happen. When they do, open communication is vital to resolving the issue as […]