Mary Barra, the CEO of General Motors, has seen her share of tough times. She took on the CEO mantle as one of the first female company leaders in the auto industry, only to get slapped with a faulty auto ignition switch recall. Barra had already done her time in the trenches while going through […]
Category Archives: Communication
3 Tips to Communicate with All Types of Clients
When it comes to reaching your audience, a lot comes down to communicating with them in the language they will understand. We can learn a lot from Julia, a Pasadena ten-year-old. Julia is deaf; her new puppy, Walter, is as well. But, the two have found the ability to communicate with one another with ease. […]
Tips for Mastering Multi-Channel Communications in Your Campaigns
You can essentially boil down the goal of any marketing campaign to one impossibly simple core concept: you’re trying to connect to your target audience and communicate a message in the most natural and organic way possible. In today’s modern environment, marketers tend to fall into two distinct camps: those who are sticking to the […]
Confusing Directions and Confusing Advertisements
Driving somewhere new always comes with a certain level of stress. Even with GPS, there are worries about getting lost, ending up in the wrong location, or otherwise having a bad experience. When someone gives you directions, whether you enter them into your GPS or they get scribbled down on a notepad, you expect them […]
How Engaging Are Your Sign-up Forms?
Take a moment to think about the forms you ask your visitors to fill out and submit when they visit your website or come to your store. These forms help convert those individuals from anonymous visitors to active leads you can contact regularly. To make that happen, you want people to feel encouraged to leave […]
Applying the Lessons You Learned During Your First Weeks of College
Imagine it’s your first day of college. You enter campus, not knowing anyone. You find your way to your dorm room and review your class schedule and campus map to try and figure out where you need to go. You listen to the chatter of hundreds, if not thousands of new classmates outside your door. […]
Learning the Unique Language of Marketing Can Be Similar to Learning a Foreign Tongue
Imagine walking into a room. You hear the buzz of people talking, laughing, and calling to one another. Yet, somehow, you can’t seem to understand anything they’re saying. You might catch a word here and there, but in general the subject the people are speaking about is lost to you. Did you just walk into […]
Connect With Your Customers
No matter how great your product or service is — and we know it’s great — customers still make buying decisions based on emotions. Sadly, most businesses don’t strive to create that personal connection that influences buying behavior. When it comes to effective sales and marketing approaches, building relationships with customers is key. But how […]
Keeping in Touch with Your Customers — Without Annoying Them
When you’re trying to build your business, it’s easy to get caught up in the thrill of the hunt — for new customers, that is. However, as studies from the Harvard Business School show, focusing attention on existing customers and increasing retention rates by just 5% will increase your profits by 25% to 95%! Of […]
About Your About Us Page
One of the primary reasons a prospect comes to a website is to learn more about a business. The prospect wants to learn not only what you do and how you do it but — more importantly — why you do it. There are many competing businesses in your industry and community. Statistics have shown […]