When Was the Last Time You Said Thank You?

When was the last time you received a personalized note or phone call to say thank you for your business?

Thank-you cards have become a thing of the past for many businesses. Likewise, so has the value of relationship building. While sending thank-you cards is time-consuming, it leaves a valuable, lasting impression that helps customers remember you for future business. This is especially important considering that competitors everywhere are eagerly awaiting your customer service faux pas.

If someone had a positive experience with you and left feeling appreciated, they will likely return to you again and again — not to mention spread their positive experience via word of mouth, exponentially increasing your advertising opportunities and sales revenue. It is easy to see how thank-you cards can be a powerful, yet often overlooked building block in relationship building.

Want to increase the impact of your thank-you cards? Include your business card, or design a tear-away card so customers can keep your contact information conveniently within reach. Add a valuable coupon or discount in your thank you, as well, to encourage customers to return soon to redeem their reward.

No matter how you choose to say thanks, your customers will appreciate your effort.