The average person gets bombarded with more than one thousand advertising messages daily. When it comes to marketing your business, the pressure is on to convey your message quickly and concisely, including benefits that give you a competitive edge. Here are a few reasons customers may choose your business over the competition:
- Money back guarantee. Give customers a reassuring reason to buy today without the fear of tomorrow.
- Industry-leading warranty. Increase peace of mind and perceived product value with a comforting warranty.
- Specials or promotions. Offer savings or advertise upcoming promotions that are too enticing to pass up.
- Customer testimonials. Let your customers do the selling for you by providing engaging customer success stories.
- Business milestones. If you’ve been in business for 20 years or sold 10,000 products, make sure everyone knows about it.
- Popularity sells. Share the names of other relevant businesses in your community who also purchase from you.
- Free. Whether you’re talking about delivery, shipping, assembly, or samples, never underestimate the power of free.
- Industry awards. If your business receives an exclusive award, spread the exciting news.
- Local ownership. Remind customers that the money they spend in their community stays in their community when they buy local.