If it seems like more and more marketers are incorporating holiday-themed elements into their campaigns, you’re absolutely right. Though some may think this is a symptom of the commercialization of events like Thanksgiving or Christmas, it really isn’t – at least, not if you approach it from the right angle. In truth, incorporating the holidays […]
Category Archives: Marketing
Boosting Customer Engagement with Fall-Themed Promotions
Fall is a beautiful time of year with cooler weather in some regions, and connotations of family in all parts of the country. Fall brings with it traditional themes of back to school, falling leaves, carving pumpkins, football, and fall holidays. One of the most popular traditions during the fall season is the range of […]
Conversational Marketing: Increasing Consumer Engagement
As a business owner, you undoubtedly understand the importance of marketing. What you may not be familiar with, however, is which marketing techniques work best. One marketing tactic that has proven itself to be of the utmost value regardless of the industry you are operating in is conversational marketing. Increasing customer engagement and boosting profit […]
You’re Not Just a Marketer. You’re Also a Storyteller.
One of the cold, hard truths of the marketing world is the fact that people don’t like to be “sold” to. That’s unfortunate, considering that selling is probably one of the primary goals you have on a daily basis. Think about this: more and more people are streaming television content on the internet to skip […]
Millennials Hate your Marketing — Here’s Why (and what you can do about it)
You’ve done it! You researched the young adult market, identified their buying power, and now that “just for millennials” campaign has launched and you’re waiting for the leads to roll in. But instead, nothing happens. What’s behind the lack of attention and response from this coveted age group? Adults under the age of 30 make […]
The Rise and Fall of Nate Silver: A Lesson in Risk Communication
Political prognosticator and analytics guru Nate Silver rose to national fame by correctly predicting elections. But in 2016, Silver joined almost every other analyst by projecting a victory for Hillary Clinton over Donald Trump. Was Silver’s good luck over? Cognitive Bias and the “Failure” of Data Actually, Silver’s estimate for the 2016 election was closer to correct […]
What Happened to Summer? Back-to-School Marketing Starts Earlier Than Ever
The temperature is soaring, steaks sizzle on the grill, and kids play in the pool, but not everyone is thinking summer. Back to school season is starting earlier than ever for big retailers and the impact trickles over into all aspects of marketing. Both Office Depot and Land’s End launch back to school campaigns at […]
Personalization Matters: Why Going the Extra Mile is Always Worth It
When people talk about the decline of “mom and pop” businesses in favor of the giant, national retailers, one of the things they bring up is that it’s hard to find a store that you can walk into these days where the person behind the counter actually takes the time to learn your name. You […]
AR, VR, and Other Ways to Use Technology in a Print Campaign
From the affordable headsets that take users into another setting or world via virtual reality to games like Pokémon Go and even children’s coloring pages, technology is impacting the way we live and seek out entertainment. It may seem like virtual or augmented reality is firmly fixed in the digital world (and therefore of no […]
Business Cards: Why They’re Still an Important Marketing Tool in the Digital World
With all of the talk about the importance of properly marketing your product or service, it’s important not to overlook the most valuable commodity of all: yourself. As much as that beautiful-looking flyer attracts the right type of attention for your product, a business card is designed to do the same for both your professional […]