Everyone knows that a firm, attentive handshake with eye contact and a smile will help you make a good first impression. However, in this digital age, many people often overlook another easy way to create a lasting impression — business cards.
While traditional printed business cards may be an old-fashioned marketing tool, they continue to be very reliable and effective. What’s more, they never lose power, crash, or need software updates.
Here are a few ways to add a new-age twist to an old classic:
- Try a die-cut shape that will stand apart from the competition and create front-of-mind awareness.
- Include your photo to not only add a personal touch, but also help prospects and customers connect a face with your name and remember who you are.
- Create a folded card, and utilize the extra space to add something useful, such as a discount punch card, events schedule, map, or coupon.
- Design the back side of your card as a mini-billboard advertisement.
- Use your business card as an opportunity to promote your website, blog, and other electronic links.
- Consider supplementing your traditional cards with business card stickers that look just like business cards but easily stick to quotes, envelopes, and literature without getting lost.
Overall, the quality, design, and content of business cards can say a lot about you and your business. What does your card say about you?