Category Archives: Printing

Wouldn’t it be great if you could print your own money? Life would be so much easier, right? Well, maybe not, but here’s a little secret that feels like printing money: print advertising.  Print Advertising is Like Printing Money Good advertising can go a long way for your business. Sometimes it’s hard to explain what […]

In business, to say that you should make every dollar count is an understatement. When dealing with uncertain economic times, budgeting decisions matter a great deal. Improving your profit margins and increasing your bottom line is always a top priority, which is why the instinct to try to cut corners to save a few dollars […]

Compelling images are the perfect way to attract attention and create an emotional connection with your customers and prospects. Avoid these common mistakes as you design newer and richer content moving forward.  Mistake #1: You Didn’t Keep It Simple Why do you think audiences have gravitated towards visual print marketing content over the last few […]

Despite what you may believe, most people don’t rely on information when it comes to making a purchase. While people do love to do research in advance of parting with their hard-earned money, they rely much more heavily on emotions to guide their decisions. Therefore, it stands to reason that if you want to motivate […]

It’s well established that print and digital marketing are two entirely different beasts that each require their own unique approaches to reaching their intended audience.  Print Goes Closer Whereas nobody would argue that digital excels at convenience (since you can essentially reach a person at all times during the day or night), nothing can top […]

If you’ve ever stepped foot into a print shop or ordered a print job online, you’ve most likely been faced with what can be a daunting question: What kind of paper do you want? Then, that feeling of panic sets in, much like when you’re faced with the paper or plastic question in the checkout […]

With the advent of the Internet and mobile technology, it may seem that print advertising has gone by the wayside. However, that is simply not true. In fact, there are still many legitimate, valuable uses for print advertising. One of those opportunities is coupons. We see coupons in grocery stores constantly. Every Sunday paper has […]

Everyone who’s worked around printing has undoubtedly heard the same mantra at least once or twice: Save a tree — don’t print. While it’s true that climate change is a major challenge facing our nation and the world, the idea that printing is contributing to deforestation is a misconception. Research indicates that the number of […]

Quick: Which single piece of marketing collateral combines two old adages — “first impressions are the most important” and “a picture is worth a thousand words” — and proves them both true? It’s the trusty business card, of course! Given the wealth of information this compact little marketing tool holds and delivers in just a […]

You probably get at least a few postcards in your mail every day. Have you noticed that you always look at the front and usually flip them over, too? Postcards are incredibly hard to resist because there’s something compelling about that small, stiff card stock. Postcards are experiencing a revival as business owners and marketers […]