While the quality of your products and services is ultimately measured by customer satisfaction, here are a few tips on how to convey quality in everything your business does: Provide a no-hassle satisfaction guarantee…and stand behind it. Offer a longer or more inclusive warranty than your competition does. This will show customers how committed you […]
Category Archives: Reputation
The Power of a Good Word
Referrals are among the most effective and least expensive marketing tools available to small business owners. People don’t always trust an ad or sales call, but they do trust their friends. Think about the places you’ve done business with in the past week, month, or year. What first led you to those establishments? Was it […]