Category Archives: Reputation

While it’s true that your brand’s reputation will play a significant role in an essential factor like word-of-mouth, the real power of paying attention to what people are saying about you runs a bit deeper. The Importance of Reputation Management: Facts and Figures Consider the following statistics to help paint a vivid picture of the […]

Online reviews can make or break a business. More and more often, customers are turning to sites like Yelp, Google, and Facebook to get an unbiased view of every business they use. Negative reviews are pretty much inevitable, regardless of how hard you try. Your responses, or lack thereof, can also have a dramatic effect […]

The core values that you’ve dictated for your business play an important role in just about every decision that you make. What many people fail to realize is that they need to play an important role in your marketing, too. Marketing isn’t just about communicating what services you provide or what products you offer, but […]

Trust is essential to success in today’s business world. It’s not enough to offer a terrific product or service. You need to back that offering with the type of high-quality brand experience people won’t find anywhere else. Doing so doesn’t just create customers — it creates advocates. It creates a legion of followers who are […]

Companies used to be able to control a large portion of their message through advertising. Now, thanks to digital media, online reviews, and customers doing their own research, creating and maintaining a positive image requires much more subtlety and work. The importance of a positive image Customers naturally want to do business with companies they […]

Baseball has been an important part of our cultural fabric for more than a century. It makes sense, therefore, that baseball has many lessons it can teach us about managing a business. One of those lessons has to do with managing reputations. Over the years, baseball has survived scandals and strikes that could have easily […]

Quick: Name two of the most popular historic U.S. presidents. The first names that come to mind for most people are George Washington and Abraham Lincoln. These two presidents are well known for their leadership during tumultuous times in American history. But they’re also known for their place in American folklore. Specifically, they have both […]

Thomas Paine once said, “Reputation is much easier kept than recovered.” There are two groups who understand this better than anyone else: businesses and celebrities. Both groups spend a considerable amount of energy protecting their reputations and promoting the image they want to portray. And both groups have seen this task grow increasingly complicated thanks […]

Customers have more choices than ever in today’s competitive business world. That’s why it’s so important to do everything possible to stand apart from the competition. One great way to gain a competitive edge is to increase your credibility. Here are a few tips to help you establish and enhance credibility with your prospects and […]

In the movie Meet the Parents, Jack (Robert DeNiro) explains to Greg (Ben Stiller) his philosophy which he calls the “Circle of Trust.” Greg is planning to marry Jack’s daughter. He’s an outsider who desperately wants to be included in Jack’s Circle of Trust. Greg tries to fit in, but every effort is met with […]