Category Archives: Marketing

Marketing for businesses can fall into several categories. Marketing that’s too complicated can lead to never getting it done, while marketing that’s ineffective can lead to its early demise. Neither of these scenarios helps a business achieve the ultimate goals for successful marketing: leads and sales. Fortunately, effective marketing does not need to be complex […]

A cluttered desk is said to be the sign of a cluttered mind. (I’ve also heard that a clean desk is the sign of a cluttered drawer, but that’s another story.) In any case, clutter can lead to confusion, and confusion can lead to poor results. So like that desktop (or desk drawer), an occasional […]

If you’re planning a winter getaway or are already thinking about a summer retreat (and really, who among us isn’t thinking about summer already?), here are a few ideas to help you take your marketing with you on the road…. Hold a sale. We’ve all seen ads with the idea of “the boss is away, […]

When many people think of a portfolio, they think about job hunting. However, portfolios can be a valuable tool for any type of business. A portfolio can not only help you showcase your products and marketing efforts, but it can also help you organize your achievements, such as special certifications, awards, letters of recognition, thank […]

Depending on the nature of your business, your customers may spend a lot of time on the phone talking to sales reps, customer service, customer support, etc. If you’re looking for a great way to add a personal touch to these interactions, consider posting photos of your sales or support staff on your website, business […]

What better way to offer a glimpse into your quality products, services, and support than with a risk-free trial or evaluation? Depending on your product, a free trial is not only an effective marketing tool to increase interest and expand your customer base, but it also helps establish rapport with potential customers and shows them […]

So what in the world could a pitchman for sub sandwiches be able to teach you about marketing? As it turns out, quite a bit! Jared’s story about how he lost weight while eating Subway sandwiches has some important marketing lessons that should not go unnoticed. With a little thought and analysis, you can choose […]

If you ever listen to financial experts, you will inevitably come across an often repeated phrase: “Diversify your financial portfolio.” Why do financial planners preach this ad nauseam? History has taught them that, if you put all of your eggs in one basket, you increase your risk of losing your portfolio. The greater the concentration […]

Customer testimonials are a great way to reinforce the quality of your products and services. They can also influence the decision-making process of new prospects. When it comes to trying a new product or service, opinions from actual people who have experienced your products or services firsthand are the most trusted form of advertising and […]

Location-based services such as Gowalla, Foursquare, and Facebook Places are becoming increasingly popular. These services allow users to “check in” at restaurants, bars, stores, and other places of interest, directly from their smartphone or portable device. Users can add notes about the business, see who else is checked in, and earn points, badges, and other […]