Though the Apple Watch has only been available to the public for a few short months, make no mistake: wearable technology is here to stay. Not only are these devices a bold, new way to impact the lives of consumers in terms of both productivity and monitoring their health, it also represents an incredible, new […]
Category Archives: Mobile
Don’t Overlook SMS: Why Your Marketing Strategies Should Incorporate Text Messaging
Mobile text messaging, also known as SMS (for short message service), may just represent the next frontier in mobile marketing. Why? More than 4 billion people worldwide — and 75 percent of Americans — regularly send and receive text messages. With the recent announcement that social media giant Facebook is acquiring WhatsApp — an SMS […]