If you’ve ever worked a boring booth at a trade show, you’ve most likely been the victim of the “avoiders.” Those passers-by who liken you to Medusa and refuse to look your way for fear of being turned to stone. You notice them by the way they engage actively with booth 1145, take a quick […]
Category Archives: Trade Shows
Ways to Increase Your Foot Traffic at Your Convention Booth
Conventions are and always will be one of the best ways to grow your brand, build your reputation, and generate new leads and opportunities moving forward. Regardless of the type of industry you currently operate in, you won’t have to look hard to find a convention that fits your needs. Conventions aren’t only excellent networking […]
Trade Shows Are One Opportunity You Just Can’t Afford to Pass Up
Like any business, you probably use a wide range of marketing materials in an attempt to spread your message far and wide. Even though you rely heavily on the print techniques that have worked so well in the past, you’ve probably also branched out into the wonderful world of social media and digital marketing. But […]
A Simple Guide to Making Connections at Conventions
Conventions are an excellent marketing and networking tool for many small to medium-sized businesses. When managed properly, conventions provide a great opportunity to attract customers, learn more about potential partners or vendors, and build a database of potential leads for the future. The largest conventions may put thousands of prospects within arms’ reach of you, […]
Tips to Wow Prospects at Trade Shows
Trade shows are a proven way to showcase your company’s products and services, but it can be challenging to stand apart in what can seem like a never-ending sea of booths. Here are a few tips to ensure your company gets noticed before, during, and after the event: Send teaser pre-show mailers that encourage prospects […]