Do you ever wonder how some people just seem to rock at getting things accomplished, while others seem to dream big but never really get anywhere? It’s not luck and it’s no accident. Successful entrepreneurs know the secret to setting goals and making their dreams come true – they know about SMART goal setting. You […]
Category Archives: Planning
5 Ways to Increase Visitor Engagement in 2015
As you prepare your marketing plans for the year, one of your chief priorities should be website visitor engagement. As engagement increases, so do brand loyalty and conversions. Engagement helps page visitors begin to build a relationship with your brand. This in turn helps to increase their trust in what you have to say and […]
Keeping Your Resolutions in Life and in Marketing
With the new year upon us, it’s time again to consider resolutions for the coming year. Unfortunately, most of us have a far easier time making resolutions than keeping them. Genuine lifestyle changes are difficult to achieve. If you’re planning to make radical shifts in your daily life, consider the following: Bite off small chunks […]
3 Key Marketing Trends to Add to Your Strategy for the New Year
Like many business leaders, you realize that digital marketing is here to stay. But you also know the marketing landscape is changing rapidly, which means that 2015 will bring many new ideas and necessities. As you look back on your past year’s marketing and start developing plans for the year ahead, now is the perfect […]
Preparing a Sales and Marketing Plan for 2014
As the year draws to a close, many companies are preparing to review and develop their marketing plans for 2014. A solid marketing plan will articulate a vision for the company in the new year, including how the group is going to expand and what the revenue goals should be. Developing a solid plan requires […]
Defining Values, Mission, Vision, & Goals
With the end of the year nearing, many of us will be revisiting that time-honored tradition of planning for the new year. As part of the planning, we need to define what we want to accomplish. In order for our plan to be complete and comprehensive, we need to start with four elements: Values Mission […]
Tactics or Strategy?
You’ve probably heard the phrase “tactics vs. strategy” countless times. People love tactics. Tactics can be fun and exciting. They’re relatively easy to pick up and seem to have magical quick results (at least for a short time). Social media in the form of a few tweets is a classic example of a tactic. But […]