Many people work their entire lives to achieve a leadership role within an organization. They’ve put in their time, tirelessly working their way up through the ranks and then, it finally happens: they’re trusted enough to be given the responsibility of bringing a team together for the benefit of a business’s long-term goals. And yet, […]
Category Archives: Community
Do You Want to Drive James Bond’s Car?
From the famous Aston Martin to the Bentley of Casino Royale, the cars of James Bond are famous enough to warrant their own Wikipedia page. Many fans who flock to the James Bond movies love salivating over these gorgeous cars and the incredible gadgets they are often outfitted with to make them even more spectacular. […]
Marketing Lessons from Iconic Rock Bands
Few entities can inspire the kind of loyalty rock bands do. Think about performers like the Rolling Stones, the Grateful Dead, and Phish, to name just a few. Groups like these have entertained generations of audiences and encouraged strong followings among their most devoted fans. Sure, their music plays a large part in building and […]
High School Loyalty and Brand Community
There’s something about high school that inspires loyalty for decades after graduation. For an outsider looking in, it can be difficult to understand why people care so much about their past high school experiences. Whether it’s journeying hundreds of miles for a high school reunion or feeling offended when someone insults the old sports hero, […]
Building a Community No One Can Resist
People enjoy feeling as though they belong. It’s a part of our universal desire to form strong bonds with other people and feel connected to those around us. From student clubs to neighborhood organizations, this desire plays out across our nation in a variety of settings. This desire also has a firm place in marketing. […]
Community Care Marketing
If your business is looking for a creative way to increase name recognition and drive business, while at the same time giving back to your community and contributing to the common good, here are a few rewarding ideas to try: Distribute exclusive coupons for customers who bring a canned food donation to support the local […]
Marketing Your Goodwill
In the business world, the benefits of charitable giving are two-fold: Giving lets you not only help those who are in need, but also enhance your company’s reputation. Many customers show increased loyalty toward generous brands. Here are a few creative ways to market your goodwill: Encourage customers to purchase from you rather than your […]