Category Archives: Consumers

Whenever you begin to execute a marketing campaign, you’re usually trying to service a few key goals at the same time. One of your top priorities is most likely brand awareness – you don’t just want to get the word out about a product or service, but you’re also trying to position your company as […]

Interestingly, the part of the brain most responsible for making buying decisions isn’t the part that thinks logically. We make the majority of our decisions using what is commonly referred to as the “reptilian brain.” This part of the brain is programmed for survival. It’s perpetually evaluating choices based on the least possible harm to […]

While the economy seems to be slowly recovering, it’s far from smooth sailing, and many businesses are still struggling to find firm footing. Even so, you don’t have to look hard to find businesses that are thriving. What’s the secret behind these companies that the struggling ones haven’t found? It may be tempting to think […]

How do you rate your company’s customer service skills? Customers who have a poor experience are more likely to take their business elsewhere than report their experience to management. In addition, word of mouth to others about negative experiences can be devastating for many businesses. If you’d like an unbiased review of your company’s customer […]