Why Choose Newsletters?

When it comes to business marketing outreach tools, it just doesn’t get much more venerable than the newsletter. In fact, some even describe the newsletter as the perfect intersection of tradition and technology. Indeed, it’s hard to top a well-designed newsletter that’s filled with useful, relevant information and thoughtful graphics and images, especially when it’s […]

All Brochures are NOT Created Equal

When it comes to marketing your business, professionally printed brochures are a great way to build credibility, while also telling your story. Here are a few tips to help you create successful, sales-building brochures: Focus on your audience and their needs. List benefits your customers will receive by choosing your product. Design an appealing cover […]

Increase Awareness About Your Products

One of the biggest reasons many people don’t buy quality products from businesses is because they simply aren’t aware of what products are offered. Here are a few ways to increase awareness about your products and services: Consider creative marketing avenues you haven’t tried before. These may include table tents, lumpy direct mailers, door hangers, […]

Improve the Effectiveness of your Newsletter

Newsletters have a proven track record for creating front-of-mind awareness, establishing and maintaining credibility, and publicizing an organization to the community. Here are a few tips to improve the effectiveness of your newsletter: Become a resource by including how-to articles, helpful industry tips and tricks, and links to other articles and podcasts that may be […]

Words Your Customers Love to Hear

Next time you’re creating a marketing promotion, you may want to include one of these “magic” words that customers most love to hear: Guarantee. Not only does a guarantee show confidence in your products, but it also removes the risk of trying your product, giving potential customers the added persuasion to purchase your product over […]

Spice up your Coupons!

In today’s competitive business market, a 10 percent off coupon is rarely enough enticement to convince customers to purchase from you versus your competitor. Here are a few creative ideas to spice up your coupons: Offer something for free or a “buy one-get one” on a popular item. Customers love these types of deals, and […]