When it comes to business marketing outreach tools, it just doesn’t get much more venerable than the newsletter. In fact, some even describe the newsletter as the perfect intersection of tradition and technology. Indeed, it’s hard to top a well-designed newsletter that’s filled with useful, relevant information and thoughtful graphics and images, especially when it’s […]
Category Archives: Marketing
All Brochures are NOT Created Equal
When it comes to marketing your business, professionally printed brochures are a great way to build credibility, while also telling your story. Here are a few tips to help you create successful, sales-building brochures: Focus on your audience and their needs. List benefits your customers will receive by choosing your product. Design an appealing cover […]
Increase Awareness About Your Products
One of the biggest reasons many people don’t buy quality products from businesses is because they simply aren’t aware of what products are offered. Here are a few ways to increase awareness about your products and services: Consider creative marketing avenues you haven’t tried before. These may include table tents, lumpy direct mailers, door hangers, […]
Improve the Effectiveness of your Newsletter
Newsletters have a proven track record for creating front-of-mind awareness, establishing and maintaining credibility, and publicizing an organization to the community. Here are a few tips to improve the effectiveness of your newsletter: Become a resource by including how-to articles, helpful industry tips and tricks, and links to other articles and podcasts that may be […]
Making Business Sweet: The Benefits of Delayed Gratification
Imagine taking several children, one at a time, into a room, where you’ve placed a tantalizing marshmallow on a table. You tell the children that if they can resist eating the delicious sweet sitting in front of them while you step out of the room for a few minutes, they can have two when you […]
Planning an Integrated Marketing Campaign for the New Year
We’re all connected to the businesses around us in a variety of ways: social media posts, direct mail flyers, advertisements in favorite magazines, commercials on television, and even ads pasted on the sides of buses. Many businesses, wanting to reach as wide an audience as possible, will advertise using a variety of channels. An integrated […]
Words Your Customers Love to Hear
Next time you’re creating a marketing promotion, you may want to include one of these “magic” words that customers most love to hear: Guarantee. Not only does a guarantee show confidence in your products, but it also removes the risk of trying your product, giving potential customers the added persuasion to purchase your product over […]
Does Giving Away Products Bring Business?
The idea of giving away free trials and samples of products or services has been around for many years. From high-tech software companies to sidewalk food vendors, it’s a strategy that has continued to prove its value through the years. Even after taking into account the associated costs, the ROI has proven attractive for many […]
Spice up your Coupons!
In today’s competitive business market, a 10 percent off coupon is rarely enough enticement to convince customers to purchase from you versus your competitor. Here are a few creative ideas to spice up your coupons: Offer something for free or a “buy one-get one” on a popular item. Customers love these types of deals, and […]
Increase Sales Through Holiday Promotions
One of the toughest parts of marketing and advertising is discovering creative, new ways to promote your business. It can be hard and frustrating work. One way to tackle this problem is to look for reasons to run a promotional campaign. Holiday promotions are a great example of this strategy at work. Holidays are a […]