Times They are a Changin’

If your business is planning to rebrand itself (whether through a name change, a new logo, a business merger, or some other means), remember the name and/or logo is not the only thing that changes. Rebranding can be a large-scale operation that involves effort from multiple departments. While your to-do list may seem endless, here […]

Be Your Business

Every business would like to grow sales and profits. The future of the business and the livelihood of its employees depend on it. So, as business owners, we go to networking events, make phone calls, send out mailers, and even spend time on social media. Yet growing the business is never as easy or simple […]

Product Naming Tips

If you’re planning to introduce a new product into the market, here are a few tips to help you create a likeable product name that will also be relevant and memorable: Choose an expressive name that describes what the product does. Avoid acronyms. Give your product a full name, and use brief acronyms internally only. […]

How to Build a Powerful Brand

The word branding began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. Unless you are selling cattle, the branding we are referring to here is a little different. Wikipedia defines it this way: A brand can take many forms, including a name, sign, symbol, color […]

How to Stand Out in a Crowded Field

If you had to choose one or the other, do you think it would be wiser to work on your company’s weak points or to push its strengths? On the surface, it seems that shoring up the weaknesses makes more logical sense, but in reality doubling down to push your strengths and create a wider […]