Category Archives: Branding

If your business is planning to rebrand itself (whether through a name change, a new logo, a business merger, or some other means), remember the name and/or logo is not the only thing that changes. Rebranding can be a large-scale operation that involves effort from multiple departments. While your to-do list may seem endless, here […]

When it comes to content marketing, you can try all the advertising, promotional, and PR ploys, but authenticity remains key. What is authenticity, you might ask? Simply stated, it means staying true to your business values: who you are, who you serve, and what you do. It may sound like a no-brainer, but very few […]

Every business would like to grow sales and profits. The future of the business and the livelihood of its employees depend on it. So, as business owners, we go to networking events, make phone calls, send out mailers, and even spend time on social media. Yet growing the business is never as easy or simple […]

No business starts with the mission of becoming run of the mill and ordinary. But somewhere along the way, after the excitement wears off and the daily routines take over, some businesses seem to lose their way. Running and managing a business isn’t for the faint of heart. The daily tasks of keeping the operation […]

A fortune cookie has an average taste at best. So why do people look forward to eating them? Because of the little piece of paper inside the cookie. You know, the one that tells a story: your fortune. The text on the fortune is rarely profound, yet we still excitedly break open the fortune cookie […]

If you’re planning to introduce a new product into the market, here are a few tips to help you create a likeable product name that will also be relevant and memorable: Choose an expressive name that describes what the product does. Avoid acronyms. Give your product a full name, and use brief acronyms internally only. […]

The word branding began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. Unless you are selling cattle, the branding we are referring to here is a little different. Wikipedia defines it this way: A brand can take many forms, including a name, sign, symbol, color […]

A tagline is a short, descriptive phrase used alongside a company logo to drive home the message and promise of a brand. If your tagline is getting long in the tooth or does not resonate any longer, it may be time to take a look at upgrading it. Even big brands like Coca-Cola change their […]

If you had to choose one or the other, do you think it would be wiser to work on your company’s weak points or to push its strengths? On the surface, it seems that shoring up the weaknesses makes more logical sense, but in reality doubling down to push your strengths and create a wider […]

You have no doubt seen some of the many Apple ads shown on TV, billboards, and magazines. Besides entertaining and attention-getting, these ads also provide valuable lessons you can learn from and adapt to your own marketing and advertising efforts. Many of these ads use very hip, young, 20-to-30ish-year-old models and actors. Obviously, these young […]