Category Archives: Sales

We all want to increase sales and grow our businesses. We also know that hiring and grooming a sales superstar is one surefire way of achieving those goals. Unfortunately, finding and retaining a sales superstar is a difficult task. Until you find the secret to make that a reality, here’s an alternate path to consider […]

One of the most important steps you have to take in order to attract ideal customers and grow your business is to actually know who those ideal customers are. That’s the first step that many understand. But there’s another, less understood and talked about step you should also consider, and it begins with a question: […]

Making it as easy as possible to do business with your company seems like a logical and simple concept, yet many businesses unwittingly create hurdle after hurdle for their customers to jump just for the privilege of doing business with them. Customers are already overburdened with complexities, rules, and regulations. Companies that deliver with the […]

You’ve probably heard the saying, “People like to buy, but they don’t like being sold to.” But you may wonder what it really means. It means that people are buying what you sell. It means people are spending money. But it also means that people are only willing to open their wallets and part with […]

If the economic doldrums still have you down, take action with these quick, simple, yet very effective “kick in the pants” steps for a fast turnaround. It’s no secret that you must have a process for continually bringing qualified leads into your sales funnel. This is the lifeblood of your business. Some things are out […]

In a sea filled with competitive businesses, sincerity is a must if you want to get (and keep) customers. Here are a few tips to help you sell with sincerity: Sincerity is more than just a smile or a firm handshake. It can be heard in your voice, your words, and your actions. Don’t read […]

When it comes to marketing, it’s often necessary to rethink what you’re really selling. For example, rather than selling life insurance, vitamins, or digital cameras, you may really be selling peace of mind, longevity, or treasured memories. Here are a few tips to help you focus less on features and more on the benefits your […]

There was once a man named Charlie who sold insurance for a living. Charlie was a salt-of-the-earth kind of guy who enjoyed what he did. Charlie had a friend named Steve. Steve was in his late thirties and happily married, with a wife and two kids. Charlie and Steve would play the occasional round of […]

It really doesn’t matter what your title is or even what industry you serve. At one level, everybody’s in the position of selling something to somebody. But here’s the dilemma: If you ask, most people will readily admit they don’t like being sold. Many businesses have “No Soliciting” signs on their doors. Many will slam […]

In order to be successful in business, you must portray confidence. If you aren’t confident in your abilities or the quality of your products and services, why should a prospect or customer have confidence in you? The words you choose in sales and marketing are very important and should portray a positive, confident image of […]