Promises to Keep

In his classic poem, “Stopping by Woods on a Snowy Evening,” Robert Frost speaks of taking a moment to watch the snow collect on the trees along a dark lane, presumably on his way to somewhere important. He closes with these lines: The woods are lovely, dark and deep. But I have promises to keep. […]

Local Marketing Tips

When people buy locally, the money spent in the community stays in the community to sustain local jobs, pay local tax dollars, and support local schools and organizations. It also promotes a family and community atmosphere. Here are a few creative ways to promote your business locally: Introduce yourself and spread the word about your […]

Increase Pricing With Ease

While rising prices are inevitable in the business world, that doesn’t mean price increase announcements have to be viewed negatively. Here are a few tips to help you break the ice as painlessly as possible for your customers. Announce the price increase with plenty of notice (at least 30 days) before raising your pricing. Don’t […]

Think Small!

For many years, “think big” has been the theme for many businesses, as they try to compete in a sea of retail giants. However, the tables are turning, and large organizations realize that their audience is looking for more personalized, customer-focused attention, causing businesses to “think small.” Here are a few ways to leverage your […]