Category Archives: Market Research

When little Maria wanted to learn to fish, she asked her father to take her out on the lake to teach her. Her father eagerly agreed, glad to encourage his daughter’s interest in his favorite pastime. They got two rods, a few lures, and a net, then set out around dusk. As soon as the […]

Are you preaching to the wrong choir? While every business owner or marketing department head certainly has heard that basic rule of advertising — know your target audience — when was the last time you stopped to ask, “How well do I REALLY know my target audience?” Say, for instance, you run a landscaping business. […]