Setting goals to drive revenues and profits is part of doing business. We all strive to be successful in business and in life. When we are young, we look for careers that will make us successful to get the things we want such as a beautiful house, cars, and money. Most people define success as […]
Category Archives: Competitive Advantage
Pull Back the Curtain: Providing a Backstage Glimpse of Your Company
One of the primary objectives of any marketing campaign you run has nothing to do with selling your product or service. While these will always be important, equally necessary is your ability to sell yourself as a company. People want to know more about the people who work in your business and the values and […]
Buyer Personas: What They Are, Why You Need Them, and What Should You Do About It
In marketing, one of the most important terms that you need to keep in mind at all times is “focus.” In order to run a successfully executed campaign, you need to remove as much of the superfluous noise from your materials as possible and boil it down to the core essentials. You can’t appeal to […]
Is It Possible to Succeed in an Over-Saturated Industry?
The Internet makes it easy to see just how many businesses are vying to compete in an increasingly competitive atmosphere. At times, it seems there’s a business or product for just about any want or need. So how do some people manage to successfully establish new companies and find their way to positions of leadership […]
Turn You Competitors’ Customers into YOUR Customers
Here are a few creative ways to help turn your competitors’ customers into your own: Offer a comparison chart that focuses on reasons why customers should choose your product over the competition. For example, you may offer a standard five-year warranty, while your competitors may only offer a three-year warranty. Or perhaps they offer an […]
Understanding Authority: The Milgram Experiment
Back in the 1960s, Dr. Stanley Milgram conducted an experiment which was to become known as “The Milgram Experiment.” Dr. Milgram wanted to find out why so many people in Nazi Germany followed the orders of Hitler’s regime with seemingly little questioning. He surmised that either the whole country was evil or that something else […]
Your Competition Wants Your Customers
Competition is a part of business life. Some would argue that competition forces businesses to strive to get better at what they do for the fear of losing customers to rivals. Losing a few customers periodically is inevitable. However, losing too many (especially your best customers) must be avoided at all costs. For most businesses, […]
Your Ultimate Competitive Advantage
What’s the ultimate competitive advantage in business and in life? It’s your ability to learn and (just as importantly) to quickly put what you have learned into action. “Formal education will make you a living; self-education will make you a fortune.” -Jim Rohn The first key is to understand that education is a lifelong process. […]