Employee Engagement: The Most Important Aspect of Your Business You’re Not Paying Enough Attention To

As a marketing professional, one of the core qualities that drives success in nearly everything that you do ultimately comes down to creativity. The employees that you’ve hired have to be free to let their creative juices run wild, turning in the types of materials that establish a direct link with your target audience in […]

What Captain Kirk Teaches Us About Business

Even among those who haven’t followed the Star Trek franchise, Captain Kirk and William Shatner (the actor who played him) are household names. Whether you’re a lifelong Trekkie or only know the character’s name in passing, here are six Captain Kirk/William Shatner quotes we found particularly inspiring for marketing and business professionals. “Genius doesn’t work […]

Give Them Something They Can Believe In

In an increasingly noisy world, people are looking for businesses to believe in. The business world is filled with hype, over-commercialization, and marketing nobody can believe. Fortunately, there’s one simple, yet overlooked way your business can stand apart from the muddled masses: by having a strong company vision statement. A strong vision statement isn’t just […]

Are You the One?

Are you in control of your life, or does it feel like life is tossing you around like a boat in a storm? Only one person in a hundred may look ahead, picture in their mind what they want, and set a plan to work toward their goals. The other ninety-nine may think about what […]

It’s 11:30. Are You Ready?

Deadline Lessons from Saturday Night Live Saturday Night Live (SNL) producer Lorne Michaels once said, “I say it every week: We don’t go on because we’re ready. We go on because it’s 11:30.” He went on to say that being “ready” is a state of mind, one you can condition yourself to overcome with regular […]

Measure twice

There’s an old adage among carpenters: “Measure twice, cut once.” A moment spent verifying a measurement can save the time and frustration of having to re-cut, sand, or replace a board if the size is off by even the smallest amount. Taking shortcuts can literally lead to “short cuts,” which require more time, resources, and […]