Category Archives: Leadership

As a business leader, one of the core requirements of your job is to make sure that you’re bringing out the absolute best in your team at all times. Every employee working under you not only needs to excel on their own terms but must also be contributing towards the larger whole at the same […]

Nobody likes being told what to do. It rarely matters who is doing the telling, you just feel that tension rise in your neck and a little rush of adrenaline as your inner 2-year old shouts, “You’re not the boss of me!” Then, that thought that you’re an actual adult enters your mind and you […]

As a marketing professional, one of the core qualities that drives success in nearly everything that you do ultimately comes down to creativity. The employees that you’ve hired have to be free to let their creative juices run wild, turning in the types of materials that establish a direct link with your target audience in […]

“Following all the rules leaves a completed checklist. Following your heart achieves a completed you.” This quote by author Ray A. Davis may be a bit of an oversimplification, but it carries some significance, too. Some people are attracted to breaking rules and live their lives accordingly. They are typically acknowledged as either highly successful […]

Even among those who haven’t followed the Star Trek franchise, Captain Kirk and William Shatner (the actor who played him) are household names. Whether you’re a lifelong Trekkie or only know the character’s name in passing, here are six Captain Kirk/William Shatner quotes we found particularly inspiring for marketing and business professionals. “Genius doesn’t work […]

In an increasingly noisy world, people are looking for businesses to believe in. The business world is filled with hype, over-commercialization, and marketing nobody can believe. Fortunately, there’s one simple, yet overlooked way your business can stand apart from the muddled masses: by having a strong company vision statement. A strong vision statement isn’t just […]

The answer is simple: They’re everywhere. And it’s up to you to find them. In his biography of Bill Russell, author Murry R. Nelson writes about the NBA legend’s athletic struggles in high school and about one teacher/coach who helped to bring out the best in the young man others had overlooked and taken for […]

Are you in control of your life, or does it feel like life is tossing you around like a boat in a storm? Only one person in a hundred may look ahead, picture in their mind what they want, and set a plan to work toward their goals. The other ninety-nine may think about what […]

Deadline Lessons from Saturday Night Live Saturday Night Live (SNL) producer Lorne Michaels once said, “I say it every week: We don’t go on because we’re ready. We go on because it’s 11:30.” He went on to say that being “ready” is a state of mind, one you can condition yourself to overcome with regular […]

There’s an old adage among carpenters: “Measure twice, cut once.” A moment spent verifying a measurement can save the time and frustration of having to re-cut, sand, or replace a board if the size is off by even the smallest amount. Taking shortcuts can literally lead to “short cuts,” which require more time, resources, and […]