Category Archives: Direct Mail

You may have heard the hype that direct mail has died and gone to junk mail heaven. Don’t believe it. That talk comes from people who have never learned how to use direct mail correctly and effectively or who have a vested interest in spreading false and misleading information. Why use direct mail? Because it […]

Finding new customers for your products and services can be a challenge at any time, but in today’s economic environment, it can be even more critical to the health and well-being of your company. Smart marketers are continually on the lookout for effective methods that will bring new leads into their sales cycle funnel. The […]

The United States Postal Service has announced a discount program that provides an amazing opportunity for businesses that want to increase their sales through direct mail marketing. For the months of July and August 2011, any business that uses QR codes on their direct mail piece will receive a 3% upfront discount off the postage […]