Category Archives: Marketing

You’ve just released a great new product you’re sure will be a hit with customers… if only they’d give it a chance. So how do you convince skeptical buyers who may not know you or your business that your product is worth a chance? Here are a couple of ideas to help you put their […]

Over the past few years, email has become the delivery method of choice for many business correspondence. As smartphones and social media continue to rise, text messages and tweets are also gaining popularity. Yet, with all that technology, there are still times when a handwritten note makes sense. Here are a few examples to keep […]

I saw this headline a few days ago: “Coke recipe still safely under lock and key in Atlanta.” I clicked on it at once. When I went to read the article, I realized I’d been subject to link bait. Link baiting is (in part) when you create a headline that is SO AMAZING your potential […]

I ran across an interesting quote recently that I thought I’d share. “Times are tough. In times like these, clients tend to focus on the value proposition. ‘Throw it at the wall and see if it sticks’ is not a phrase you hear a lot in recessions. Instead, your customers will tend to have their […]