Category Archives: Marketing

While the holiday season is still a few months away, now is the ideal early time to start planning festive marketing campaigns to promote your business. Here are a few creative ideas to consider: Give your business a seasonal twist. For example, a grocery store could offer tips on how to eat healthy during the […]

Marketing your business can be a nonstop, exhausting task. Here are a few ways to avoid feeling overwhelmed and get the most out of your marketing efforts: Create a SWOT analysis, which is a strategic planning method to evaluate your company’s strengths, weaknesses, opportunities, and threats. By identifying and understanding these four areas of your […]

In the world of email marketing, many companies are so focused on encouraging people to opt-in or subscribe to their emails that they overlook the wishes of recipients who may want to unsubscribe. If unsubscribing to your messaging is not easy, you run the risk of increased spam complaints and ISP blocking, annoyed customers, and […]

It’s been said that if you want to be remembered, make your audience laugh. Humor is a great way to connect with your audience, and it can do wonders for your marketing strategy if it’s used correctly. Here are a few tips on how to laugh your way to the bank. Find humor in unlikely […]

After seeing the visual difference between HTML and plain-text emails, it’s hard for many companies to send anything but fancy HTML formatting with every email they send. However, just because you can make HTML emails doesn’t mean you always should. While HTML messages typically have flashy graphics that grab attention, they also lack a personalized […]

Everybody loves a good story, and your prospects are no exception. That’s why case studies are so effective. Unlike marketing pieces that focus solely on product features and benefits, case studies present true stories with relatable characters and real-world challenges. A well-produced case study reads like a feature story in a business magazine. It paints […]

Marketing a product that customers can see, touch, and try before they buy is challenging enough. So how can you market something customers can’t see or feel? How do you turn an intangible idea into something that will connect with people in a hands-on, real-world way? That is often the challenge involved with marketing a […]

You’ve probably heard the question asked, “Why are manhole covers round?” Answers vary from the obvious (“because manholes are round”) to the more obscure. Wikipedia offers several possibilities. My personal favorites? A round manhole cover cannot be accidentally dropped into the round hole it covers. The circular shape makes the heavy covers easier to roll. […]

There are doomsday predictions that say the world will end this year. We won’t be able to validate those predictions either negatively or positively until this time next year (if there is a next year!). But one thing is certain: Sadly, 2012 will be the end for some businesses. While going out of business is […]

It’s an age-old debate. Which is better: percentage off or dollar-off coupons? There is no right or wrong answer, since both options can be very appealing to consumers looking to save money. Here are a few creative offers for your next coupon campaign: Offer the best of both worlds with a coupon such as: “$15 […]