Category Archives: Marketing

From the time you wake up until the moment you close your eyes, you’re bombarded with marketing messages. You may even have dreams of the ads running in your sleep! Most of the messages you see during the day just blend together without much notice. Many are of the “me too” variety. Either the owner […]

Just because a customer buys from you a few times doesn’t mean they’ll immediately think of or even remember your business again the next time they need the kinds of products you sell. Here are a few ways to increase front-of-mind awareness for your company in the minds of consumers: Educate your audience about the […]

In today’s competitive marketplace, it’s important that you determine your company’s “est” — the differentiating factor that gives you a competitive edge. Whether your business strives to be the biggest, fastest, strongest, lowest, or oldest at something, the “est” factor will help you push to be the best and become the go-to business for that […]

The average person gets bombarded with more than one thousand advertising messages daily. When it comes to marketing your business, the pressure is on to convey your message quickly and concisely, including benefits that give you a competitive edge. Here are a few reasons customers may choose your business over the competition: Money back guarantee. […]

It’s easy to see why peanut butter and jelly sandwiches are a nationwide favorite. After all, PB&J offers creamy, sweet, smooth (or crunchy) goodness that is fruity, satisfying, filling, inexpensive, and fairly good for you to boot. Sure, peanut butter is delicious by itself (as is jelly), but when they are joined together, they create […]

Some companies think that a beautiful new website will instantly attract visitors like a moth to a light bulb. However, unless you turn the light on and direct them where to go, your visitors may wander aimlessly into your competitor’s backyard. Here are a few mixed media marketing tips to draw visitors to your website: […]

If your marketing focuses too sharply on just a few key products or services, your customers may be unaware of your additional offerings…and you may be missing out on a great deal of potential revenue. Here are a few ways to spread the word about your full product or service line: Create a monthly or […]

Anyone who’s spent time in sales knows that the buying process often boils down to one or two key questions: Why should I buy what you’re selling? And why should I buy it from you? A well-conceived value proposition will go a long way toward answering those questions. But what is a value proposition? Simply […]

A successful marketing strategy often resembles the five steps of an exercise plan. And just like exercising, finding the motivation to get started is often the hardest part. Here are a few tips to help you give your marketing plan a workout: Follow a regular schedule. Remember that erratic actions will not bring results. Just […]

Everyone likes to feel appreciated. That’s especially true when it comes to your customers. Appreciation marketing can help you develop lasting relationships and make customers think of you the next time they’re ready to purchase. Here are a few ways to show customers your appreciation: Send a hand-written thank you card every time someone does […]