Every marketing piece should have a call to action that helps direct the reader to the next step. Whether you want them to click a link, download a file, or contact your business, here are a few tips to ensure your call to action gets noticed and utilized: Keep it short and simple using action […]
Category Archives: Marketing
The Power of Partnerships
If you’re looking for a creative way to grow and create new business opportunities, you may want to consider a marketing partnership. By bringing two (or more) complementary companies together, businesses can tap into audiences they may not normally reach, providing exponential marketing exposure and increasing their customer base. When considering a marketing partnership, it’s […]
How to Make Marketing and Sales Work Together Like Peanut Butter and Jelly
Marketing is about telling your story. Sales is about having conversations. From the point of view of marketing, every single business is unique. No two are exactly alike. The mistake occurs when everyone in the industry looks at what others are doing and copies it. The story is no longer unique. To sell more and […]
Flash Sale Marketing Tips
Flash sales have become one of the marketing industry’s hottest new ways to not only grab attention but also boost web traffic and create front-of-mind awareness. While email is typically the key driver of flash sale campaigns, social media is a close follower. Here are a few tips to help you get the most out […]
After Sale Marketing
Following up after a sale provides an opportunity to offer a heart-felt thank you and ensure customer satisfaction. It also lets you discuss additional services and improve a customer’s probable return to your business. Here are a few follow-up tips for after-sale marketing: Show your gratitude with a free offer that complements the original purchase. […]
Please Give It Some Air
Humans can’t live long without breathing. A plant will wither and die without sun, water, and air. A car can’t get very far without fuel. So what makes us think that a business can keep going without doing effective marketing? It can’t. Leads are the life-blood of any business, regardless of size or industry. Leads […]
Marketing Tips from Animals Pics
When it comes to marketing, we can learn a lot from photos of adorable animals. Here are a few key tips to take away the next time you catch yourself oohing and aahing over an adorable fuzzy kitten or roly-poly puppy: Have you ever noticed how adorable animal photos have a knack for engaging a […]
Repurpose Marketing Content
Repurposing content is often one of the most cost-effective and efficient ways to create an abundance of creative content, while at the same time extending the shelf life of your current marketing investment. Here are a few tips to help you creatively repurpose marketing content: Combine related blog posts on specific topics into an e-book. […]
Loyalty Marketing… or We HEART You!
Customer loyalty programs are an easy and effective way to keep customers coming back to your business. Here are a few tips to help you create a loyalty program with a simple yet important goal: rewarding repeat customers. Offer custom-printed punch cards or stamp cards for customers who frequent your business. A simple reward (such […]
We Want Your Vote!
With Election Day fast approaching, why not take advantage of the voting spirit by creating a few fun polls for your business? Here are some clever ways to gather opinions and reward your loyal customers in the process: Ask customers to vote for their favorite products or services. Send a postcard campaign or statement stuffer […]