If your marketing focuses too sharply on just a few key products or services, your customers may be unaware of your additional offerings…and you may be missing out on a great deal of potential revenue. Here are a few ways to spread the word about your full product or service line:

  • Create a monthly or quarterly product spotlight postcard campaign that highlights various products or services, including a tearaway coupon as an incentive to try.
  • Distribute product and service overview flyers or brochures with every purchase, either by inserting them into the purchase bag or stapling them to the receipt.
  • Include a Q&A section on your website that provides additional details about your various products and services.
  • Give new customers a three-ring binder welcome packet, and periodically send them new product pages or updates that are three-hole drilled to update their binder.
  • Publish a blog and offer regular tips and articles that help customers get the most out of your products.
  • Offer a product catalog with in-depth product features and highlights.
  • Highlight a different product or service in your email tagline every month, with a reminder to check your website for more details.
  • Cross-sell or up-sell your products to increase revenue by bundling items together, suggesting complementary items, or including customer testimonials that recommend some of your lesser-known products along with your more common offerings.