Many people make the mistake of assuming that feedback automatically equates to complaining. After all, people tend to not speak up about issues unless the topic reaches a boiling point, right? In reality, feedback doesn’t have to be like this at all. When given properly, feedback is constructive and can help to both reinforce what […]
Category Archives: Feedback/Criticism
Learning to Listen: The Hard Way
In the 70s, Italian aid worker Ernesto Serelli learned to listen to clients the hard way. His amusing tale of how he “helped” a village in Africa grow tomatoes, only to see the harvest consumed in a single night by the local hippos, is a powerful and popular TED talk. While you won’t want to […]
Online Reviews: How to Learn from the Good and the Bad
Constructive criticism is one of the most powerful tools available to businesses of all types today. After all, who better to tell you how you’re really doing than the people you’re supposed to be pleasing in the first place? Thanks to the Internet and the scores of online review sites that have cropped up over […]
Take the Time to Get Positive Customer Reviews
If you’re like most business owners, you love seeing positive reviews come through your virtual door, but you don’t really go out looking for them. After all, how many customers actually respond to solicitations for reviews? Is it really worth the effort? It actually is. Consumers are depending more frequently than ever on reviews from […]
Top Tips for Generating Customer Reviews
If you own a business, you probably know how important great online customer reviews can be to your bottom line. In fact, one 2013 study revealed that eight out of every 10 customers trust online reviews as much as they trust personal recommendations. So how do you go about generating online feedback? Here are some […]
What is Your Customer Hiding From You?
In order to sell any kind of product or service, you first need to know the challenges your prospects face, so you can offer the best solution. On the surface, this seems like an easy problem to resolve. You send out a few surveys and questionnaires. You dig and do your research. You think you’ve […]
Encourage the Customer Voice
One of the best ways to promote your business is to get your customers talking about you, whether on the streets, via social media, or in product reviews. Here are a few ways to encourage customers to voice their opinions: Create a message board, chat forum, or guest book where customers can create an online […]