In a recent study conducted by KissMetrics.com, visual appearance and color ranked more important to consumers than just about everything else when viewing marketing materials. In fact, ninety-three percent of people who responded to the survey said that visual appearance (which color is a part of) was the most important factor they used when making […]
Category Archives: Design
Packaging as a Marketing Tool: Because Innovation Waits for No One
Marketing is all about relationships. You’re not just selling to someone; you’re informing them. You’re providing them a service that extends beyond the literal product or service that you’re sellingĀ and into the realm of education. People want to make informed decisions, and a properly executed marketing campaign plays a role in that. To that end, […]
What Are Your Product Photos Saying?
If a picture’s worth a thousand words, have you ever thought about what your photos are saying? We live in a visual age, where images surround us. Whether on your website, marketing materials, billboards, or ads, the photos you choose to represent your products and services are very important. Here are a few tips to […]