Category Archives: Social Media

When you are trying to reach a wide demographic for your business, you must get on social media. By developing a following on social media and learning how to use text messaging to get customers interested in your brand, you’ll be on your way to building up a solid customer base. Do You Have Followers […]

Running a successful business today means putting social media to work for your company. Regardless of industry, a strong social media presence allows you to maximize your reach, while at the same time generate sales from other sources aside from local consumers. Whether you are launching a startup or looking to expand a current business, […]

As a sheer marketing platform, social media brings with it a host of advantages that can’t be ignored. According to one recent study, there will be 2.5 billion unique users worldwide on social media networks by as soon as 2018. Right now, social media sites like Twitter and Facebook have the potential to effortlessly connect […]

With the existing and ever-remerging social media outlets available to us, the confusion as to how to use them can sometimes make us wish for the days when only local newspaper ads and the yellow pages were used for getting our name out there. Before you throw your hands up and invest in a sandwich […]

A few months ago, Mark Zuckerberg treated his staff to a movie night. The film…Pixar’s Inside Out. The Facebook staff watched in confused amazement wondering who these emotions were and more importantly, where is the big, blue and white like-button thumb? A few individuals voiced what everyone else was thinking…wouldn’t it be swell if Facebook […]

Despite the fact that we’re well into the 21st century at this point, there are many businesses that are truly afraid of addressing exactly what that entails for whatever reason. It is not uncommon to meet a marketer that is still relying on the tried-but-true techniques of yesteryear, while at the same time turning a […]

Instagram is one of the most popular social media platforms right now. As such, it’s the perfect showcase for your business. With so many people using Instagram, you need to stand out to make an impact with your audience and gain new, devoted followers. This means thinking outside the box. Here are four extraordinary ways […]

Is your business on Pinterest? If not, it should be. Pinterest can have a huge impact on your company’s success. Here are three ways you can use Pinterest to your best advantage to gain more customers and increase profits: Establish Your Business as an Industry Authority Pinterest is golden when it comes to establishing your […]

Imagine you just moved to a new area. It’s a small city with a bustling population. The local college attracts many young adults to the city, especially on the weekends, while local businesses ensure the professional crowd is also well represented. Being new to the area, you want to find a place to go for […]

If you don’t use social media personally, it can seem difficult to understand why it’s such an important aspect of digital marketing. You might be tempted to think, “Well, Facebook is the biggest of the social media platforms, so maybe I should just post everything on there in the hopes of reaching the most people.” […]