Learning True Humility

Learning True Humility

True humility comes from a rejection of its opposites (pridefulness and arrogance), along with nurturing of acceptance, listening instead of speaking, and focusing more on another person than on yourself. That meaning was expressed beautifully by the ancient philosopher Confucius, with:

“Humility is the solid foundation of all virtues.”

One of the most popular films of all time is “Groundhog Day,” starring Bill Murray. As the pre-humility Phil Connors, he is the perfect caricature of a self-absorbed personality. This film is a wonderful depiction of the learning of this life lesson about the importance of humility.

As you recall, the plot is basically his journey toward humility and service to others. He is rescued from a perpetual loop when he learns the lesson, and can then get on with his life as a more mature and complete person.

A favorite character interaction in the movie is that between the well-practiced jerk, Phil Connors, and the well-intentioned, but mentally limited, bed-and-breakfast operator who makes an innocent comment about the weather. The TV weatherman, Connors, having probably practiced this before on other victims, launches into a full blown 65-word weather report ending with the snarky question, “Did you want to talk about the weather, or were you just making chit-chat?”

He intentionally embarrasses her just for the personal enjoyment of it. The exchange becomes the perfect definition of his character, or lack thereof, before learning the lesson of humility.

Equipped with his newfound humility, the later Phil Connors is everyone’s friend. He has not only demonstrated to others his appreciation for their presence in his life, but has contributed in many ways to their satisfaction, happiness, and well-being.

Everyone has witnessed someone who they’ve thought could benefit from a healthy dose of humility. The kind of people who always have a verbal come-back after someone remarks on having done something or been somewhere. No opportunity passes without them commenting on their own experiences. Only it usually is not just an, “I did that, too.” Typically, this person has done it bigger and better than you did it.

If you went up in a balloon, they went to a higher altitude. If you have a favorite pastime, they have already done that long ago. They have an, “I did it better,” for every subject you bring up.

They practice this without really realizing how obnoxious it is. In reality, they truly believe they are just being conversational. It all too quickly begins to reflect their own weak self-image. They fail to realize how they have turned the art of simple conversation into a contest–one they feel compelled to “win.” This, of corse, is the complete opposite to humility.

Winning this contest is rather nicely exemplified in an old joke. The story goes that a fellow goes off to college and returns after graduation only to be completely surprised at how much his parents have learned in the four years he has been away. He knows he has learned a lot, but lacks the humility to recognize that his parents may have already known much of what he has just learned.

Life is not about how much you have personally accomplished, as seen in the attitude of an immature Phil Connors. It is about how much you have contributed to the lives of others along the way. Only after you learn humility can you do this to the fullest extent.

Personal growth is a natural byproduct of service to others. As the immature Phil Connors eventually learned, in the face of your inherent drive for achievement and success, the best guardian of your self image, the best vehicle for promoting your own growth, is not a resume full of accomplishments. It is the humility to recognize your own limitations and the contributions that others have made to make your life better. Humility truly is the foundation of all other virtues.

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We Guarantee It!

We Guarantee It!

What benefit is a guarantee if nobody knows about it? Not only does a guarantee show confidence in your products and offer peace of mind to customers, but it may also give potential customers added incentive to purchase your product over another. A guarantee can be printed as a standalone certificate, added to a label, or included on all types of business signage, flyers, business stationery, receipts, marketing materials, website, email signatures, product packaging, yellow pages ad, and more.

Here are a few tips when promoting a guarantee:

  • Compare your guarantee to your competition. If your competitors don’t offer a guarantee, this is an extra reason to promote your guarantee heavily.
  • Create a unique tagline or slogan that focuses on your company’s strengths, such as: “Hassle-Free Returns” or “Receive your lunch order within 30 minutes or it’s free.”
  • Clearly explain your guarantee terms. For example: “We provide a hassle-free, money-back guarantee within 30 days of purchase.”
  • Test your guarantee with a small target audience. If you’re nervous about implementing it, test the results again.

If you’d like creative ideas on how to spread the word about your guarantee, we’d love to help. Give us a call today!

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Hot Summer Marketing Ideas to Think About This Spring

Hot Summer Marketing Ideas to Think About This Spring

For many businesses, the weather may heat up, but sales cool off in the summer. While summer may be a few months away, it’s never too early to start thinking about a summer marketing plan. Here are a few creative ways to stay on the minds of your customers this summer:

  • Plan a customer appreciation lunch or ice cream social to stay in touch with customers and prospects during your slow season. Fire up the grill, set up some tents, and get ready to greet some new and familiar faces.
  • Encourage customers to sign up to win something related to summer fun (ranging from something as simple as a large cooler filled with goodies for a picnic to something as extravagant as a boat or paid getaway to a fun summer destination).
  • Offer value add-ons to summer purchases, such as “Receive XYZ free with a $40+ purchase!”
  • Surprise loyal customers with a summer-related lumpy mailer campaign that includes a promotional gift such as a sleeve of branded golf balls, a reusable water bottle, a frisbee, sunscreen, lip balm, or a can coolie with a creative note.
  • Plan a sidewalk sale to draw attention to your storefront and encourage people to check out your sales.
  • Keep in touch with social media. Offer prizes and discounts for customers who provide input, participate in quizzes, or sign up for contests.
  • Organize a community-driven goodwill event, such as hosting a toy drive, a blood drive, etc.
  • Create a forum for customers to share their favorite summer recipes or grilling tips.
  • Offer free lemonade and cookies daily during the month of July to those who visit your store.
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About Acme Printing

Joe Printer, owner of Acme Printing

Acme Printing has a distinctly human approach to the printing business. We always figured that putting people before profits just made good commonsense.

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