Boosting Customer Engagement with Fall-Themed Promotions

Boosting Customer Engagement with Fall-Themed Promotions

Fall is a beautiful time of year with cooler weather in some regions, and connotations of family in all parts of the country. Fall brings with it traditional themes of back to school, falling leaves, carving pumpkins, football, and fall holidays. One of the most popular traditions during the fall season is the range of pumpkin-flavored treats available. Using these themes, you can create campaigns to drive new customers and return business.

1. Giveaways and Contests

It is always fun to promote a coupon or giveaway with a fall flavor. These can include coupons to neighboring businesses for cross-promotion or sweepstakes for fall gifts. For B2B companies, it is best to keep these rewards under $10 because some industries have strict limits on what they can receive as gifts. Easy gifts are seasonal doughnuts, bags of coffee, pumpkin pie or other food specialties of the season. If you prefer to offer non-food rewards, small sports-related gifts make good selections. It is best to have rewards that appeal to most clients whether men or women and any age.

2. Seasonal Discounts

Offering seasonal discounts as companies ramp up for the year can drive business. These discounts should be offered in early August to allow for planning time. Giving customers bulk discounts for large orders is a good incentive for any product or service.

3. Educational Videos

Combine some video with your print promotions to encourage loyalty from your customers. Videos can truly be on any subject to help customers better understand what you do and how best to approach you for specific jobs. Humorous videos are an excellent way to help customers remember what they have learned. You can promote custom products and services that make your business unique and invite them for a free sample after viewing the video.

4. Fall Infographics

The football theme is a great one for fall infographics. You can lay out a play-by-play scenario for a custom service on a colorful direct mail infographic that will catch your customer’s eye. Use it as a poster in your building, email it to your customer list, and hand it out with orders. Infographics are great for simplifying complex ideas with simple illustrations and graphic arrows. 

These are just a few ideas to get promoting this fall. Remember, if you need help with your printing and marketing, give us a call today!

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Healthy Employees Are Productive Employees: Why to Incentivize Health at Work

Healthy Employees Are Productive Employees: Why to Incentivize Health at Work

Productivity really is the secret to everything in terms of your business’ success. Happier employees tend to be more productive, which is why it is essential that you focus on things like corporate culture and team-building exercises whenever the opportunity arises. 

Many people don’t realize, however, that this is only one small part of a much larger story. It isn’t enough for your employees to be happy – healthy employees are also significantly more productive than those who are not, which is why if you’re not already making health and wellness top priorities within your organization now would be an excellent time to start.

Healthy Employees and Productivity: Facts and Figures

According to a series of studies that were recently conducted on the subject, healthy employees may be a whole lot more valuable than you’ve even realized:

  • On average, employees who eat healthy foods (or who at least make an effort to do so) tend to be about 25% more productive than those who do not.

  • Employees that exercise for at least a half hour each week are an impressive 15% more likely to have higher job performance than those who do not.

  • Healthy employees also take fewer sick days, which is not surprising. The true revelation, however, is just how far this benefit goes: absenteeism is a massive 27% lower in employees who A) eat healthy, and B) exercise regularly.

  • The most important statistic of all is the fact that overweight and generally unhealthy employees cost employers in the United States an astounding $73.1 billion collectively per year, part of which has to do with the fact that they tend to file twice the number of workers’ compensation claims than those who do not.

At this point, the answer to the question “how important are healthy employees?” becomes resoundingly clear: very, very important. But saying that you value your employee’s health is one thing. Actually taking steps to show that this is true is something else entirely.

How to Value Health at Work

Luckily, valuing healthy employees is simply a matter of a series of small choices. You can begin by making sure that healthy snacks are available for employees in the office who may be “burning the midnight oil,” for example. If you’re one of the many workplaces around the country that has a vending machine on-site, consider restocking that vending machine with healthy snacks like fruits and vegetables instead of the traditional potato chips and sweets. People will absolutely start to eat them, especially if they don’t really have an alternative.

You’ll also want to consider emphasizing health in terms of things like employee benefits packages. Consider throwing in a free gym membership to a local fitness club that employees can take advantage of after they’ve worked with your organization for X number of weeks or months. It may not be something that everyone uses, but those who do will benefit greatly. You’ll also benefit, too, as this is a clear sign that you actually care about the health and fitness of your employees – something that will make it easier to attract top talent in the future.

Also remember that according to one report by Quantum Workplace, employees tend to be 14% more engaged when they are provided some time off to “recharge their batteries,” so to speak. So the next time you think it’s a good idea to make people work incredibly long hours week after week, you may want to think again.

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What Google’s Mistakes Can Teach Us About Leadership

What Google’s Mistakes Can Teach Us About Leadership

One of the things that Google is famous for is data-based decision making. When they want to find the most effective way to do something, they look at the numbers and work from there. However, even a company as married to analytics as Google is vulnerable to lapses and oversights. Recently, their data showed that their process for hiring and promoting the best managers for the job was all wrong. 

When you look at where Google made their mistake and what they did to correct it, you could save your company some money and heartache and also create a more effective workplace. 

Google’s Error and Assumption

Besides a dedication to data, Google’s other key characteristic is a high regard for technical expertise. Tech savviness was so prized that, historically, it was one of the top factors in whether someone would get promoted to management.

When Google set out to learn whether their hiring and promoting strategy was working, they discovered something interesting: the best managers were not necessarily the ones who were technical experts at all.

After gathering and analyzing data from 10,000 manager observations, they learned that the quality they valued most had almost no bearing on whether someone was a good manager. Instead, soft skills were what made all the difference.

What the Data Says Makes a Good Manager

Google used their large pool of data to identify eight qualities and habits that make great managers. While technical skill was on the list, it was the least important of all the qualities on it. In order of importance, the qualities that make great managers include:

  • Good coaching.
  • Empowering your team to work without micromanaging. A good manager hires good people, then gets out of their way.
  • Interest in employees’ well-being and success. People are more motivated and show greater job satisfaction when they know that the people they work under care about them.
  • A results-oriented and productive outlook.
  • Excellent communication skills, especially good listening.
  • An interest in employees’ career development. Good managers understand that we all do better when we all do better.
  • A clear vision and strategy.
  • Key technical skills. These aren’t important because your manager will be doing hands-on work, by the way. They are important because it allows the manager to advise the team that they’ve assembled for the job.

In addition to the revelations above, Google discovered a lot about the types of managers who make employees happy. The most important quality is a calm demeanor and an even keel. In a high-stress environment, someone who keeps things steady is key. They also discovered that the best leaders puzzled through problems with employees instead of just telling them what to do. 

By looking at the real data about good managers, Google was able to improve their hiring practices, improve worker satisfaction, and increase productivity. 

The biggest takeaway? Always challenge your assumptions. You may learn that what you thought was effective may be harming your company more than it helps. By taking an honest look at your analytics, you can seize startling revelations. Use them to make your company a better place and to rise above the competition.

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Bullies, Burgers, and Buzz

Bullies, Burgers, and Buzz
What do Whopper Juniors and bullying have in common these days? They are both being talked about. A LOT.
 
Recently, Burger King released a three-minute video in honor of National Bullying Prevention month. The viral video revealed that 95 percent of customers were willing to report their smashed, “bullied” Whopper Jr., but only 12 percent stood up for a high school student being harassed in the same store. The “No Junior Deserves to be Bullied” spot received national attention, generating countless online shares and loads of free publicity. One blogger said this:
 
“Yes, this is basically a three-minute Burger King ad. And, yes, it’s not subtle. But this PSA is better than it has a right to be, and is certainly more than you’d expect from a restaurant that doesn’t really have an ethical obligation beyond selling burgers . . . this weirdly good anti-bullying PSA will wreck your day.”

Viral: Why Certain Messages Multiply

Have you ever wondered why some YouTube videos go viral? Or why some products receive more word-of-mouth and top-of-mind awareness? Whether we’re in marketing, politics, or public health, it’s helpful to consider why certain products or ideas catch fire. Wharton marketing professor Jonah Berger, author of Contagious: Why Things Catch On, devoted nearly a decade to researching this very question. We all know that word-of-mouth marketing is the most dynamic form of influence, but why do some things seem to create more buzz? Berger gives several ideas for getting your ideas to stick and to SPREAD.
 
  1. Social Currency. What we talk about influences how other people see us – whether we look clever, silly, or thoughtful. How can our product or idea be a fun or interesting thing for someone to share with others? Many who shared the Burger King ad found it to be a compelling social commentary, a fun (but thoughtful) perspective worthy of passing along.
     
  2. Triggers. People often talk about whatever comes to mind. Just like a Subway ad might be effective in a subway station, a trigger is an association that prompts people to think about related things. Burger King wisely released this PSA during Bullying Prevention month, because what is on the top of the mind is often at the tip of the tongue. Burgers and bullies were on our lips in October.
     
  3. Emotion. How can we craft messages and ideas that make people feel something? Our relational bent prompts us to share things that are surprising, inspiring, funny, beautiful, or motivating. Burger King tapped into a heartfelt issue, knowing that when we care, we are more likely to share!
     
  4. Stories Sell. Why are Super Bowl commercials so fun? Because nothing tops a great story, and these ads tell them well. Top marketers know that one way to replicate a message is to embed it in a “Trojan Horse,” or a noteworthy narrative people are bound to repeat. In this instance, the Whopper Junior had a supporting role in the greater story of bullying and social justice. But Contagious reminds us the product or idea has to be essential to the plotline: “We need to make our message so integral to the narrative that people can’t tell the story without it.”
     

Getting Your Message to Spread and Stick

Looking for ways to get your message to spread and your brand to stick? From large-scale publicity to customer care and referral options, we have opportunities in all sizes. We’ll help you package your stories, triggers, and ideas with several time-tested tools and tricks. Give us a call to talk options!
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Ways to Protect Your Brand in the Real-Time Information Age

Ways to Protect Your Brand in the Real-Time Information Age

A brand is more than just a company logo, and it’s bigger than any one particular product or service. Instead, it’s the feeling that people get when they think about your company. It’s what goes into the instinct they have regarding whether or not to make a purchase.

A brand is also massively important in terms of how successful your marketing efforts will be in the long-term. The impression someone has of your brand is something that occurs almost immediately.  48% of consumers say that they are more likely to become loyal to a brand if their first experience is a positive one, regardless of whether or not that experience actually took the form of a purchase. 

That means your brand must be protected at all costs, particularly in the real-time information age that we’re now living in. People are being marketed to from nearly every angle. If you don’t work hard to strengthen and hone your brand, you run the risk of being lost in the shuffle. Hope is not lost, however, as there are a few key things you can do to protect your brand as much as you can.

Consistency is Key

One of the most important things you can do to protect your brand is focus on something that real-time information doesn’t provide: consistency. According to one study, 90% of consumers expect that their experience with a brand will be similar across all channels – whether you’re talking about print, in-person interactions, or digital content.

Don’t Wait For Your Audience to Come to You

Another study estimates that, on average, you really need about five to seven positive brand impressions with a consumer before they start to remember your brand in a similar light. This is good, but you need to remember that in a real-time information age, you don’t necessarily have the time to wait for a consumer to initiate those impressions.

Also, consider the fact that brands that are consistently presented are three to four times more likely to experience brand visibility. YOU must be reaching out to your audience by way of consistent, enjoyable and helpful experiences whenever and wherever you can. Increase the frequency of the print marketing collateral that you’re putting out there and focus on being helpful, educational, and informative. 

The Unmistakable Benefits

Give people as many opportunities to experience your brand as you possibly can and your entire identity will benefit as a result. If brand visibility is something of a numbers game, you need to play those numbers as well as you possibly can. Don’t wait for someone else to hopefully do it for you.

Successful branding brings with it a wide range of different benefits, from increased customer loyalty to an improved image, to a relatable identity and beyond. But in an age where information is everywhere, your brand is something that you also need to work hard to proactively protect. If you don’t, you run the risk of watching those important relationships with your audience begin to deteriorate.

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Maintaining a Work/Life Balance: Why Perspective Is Key

Maintaining a Work/Life Balance: Why Perspective Is Key

Work/life balance? No problem, right? But then those daily tasks start to add up and your nights start getting longer. You start going in on the occasional Saturday, then the “frequent” Saturday. Pretty soon you’re so bogged down with your “to-do” list that you can’t even think about taking that vacation with your family.

Maintaining a proper work/life balance is a challenge, sure – but it’s also a lot easier than you might think.

Enjoying Life is a Task, Too

When the pendulum that is your work/life balance begins to swing decidedly in the direction of “work, work, work,” you start to encounter a few key problems almost immediately. You’re trying to do too much at the same time, and the quality of work tends to suffer. You’re also getting burned out, which leads to less getting done because you lack the motivation to push on when you need it the most.

This is a large part of the reason why experts agree that you should look at downtime for what it is: a mission-critical task that you need to preserve your productivity throughout the week.

As you begin to build your schedule each week, make sure to add leisure activities at strategic points when you’ll need them. Don’t be afraid to add “go to the movies” to your calendar for Thursday, or pencil in that lunch with your old college friend on Monday afternoon.

If You Want to Move Up, Plan Some Down Time

Human beings NEED downtime to stay efficient. It’s a way to periodically re-charge our batteries. It’s the reason why people say you shouldn’t cram all your studying into the night before a big test in college and should instead break your coursework down into smaller, more manageable chunks in the weeks proceeding that moment. The former is an absolute recipe for disaster, and the latter supports the way your brain operates.

If you add in leisure items to your list of things to do, you’ll enjoy the added benefit of being able to check them off said list throughout the week. When you do this, it releases endorphins into your brain – meaning that you get a boost of satisfaction from having accomplished something, anything, and you get to take a mental breather at the same time. 

None of this is difficult advice to follow – all it requires is some perspective about the things that matter most in life. Yes, work is important, but actually living your life is important, too.

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3 Signs to Help You Identify if Your Market is Changing

3 Signs to Help You Identify if Your Market is Changing

So much of your marketing success depends on your ability to get the right message in front of the right people at exactly the right time. To accomplish this, you need to know your audience – and the market that they inhabit – as intimately as possible.

But what happens if one day, suddenly and without warning, that market begins to change? Worse yet, what happens if this trend started while you weren’t necessarily paying as much attention as you should have been? The answer is both unfortunate and straightforward: you’ll be stuck playing “catch up.”

This is a situation that you do NOT want to find yourself in. Here are a few key signs that indicate a market change may be taking place.

Product Innovation Is No Longer a Key Value Driver

You’ve worked hard to build a robust and stable business and nobody offers what you do in quite the same way. You’ve had a tremendous amount of success relying on this type of innovation up to this point as a result. However, if things start to shift in the opposite direction, you may be looking at a market change that you’ll want to adapt to as fast as you can.

Simply put, product innovation – that is, the quality of what you do and how you do it – should always be the key value driver for your business. If you start to have to fall back on things like your prices, the reputation of your brand, or simply your ability to “out market” your competition, it’s likely that your audience is reaching a maturity level that will represent a challenge in the future.

Look to Your Competitors

Competitors are not always a hurdle to be overcome. Oftentimes, they can be the “canary in the coal mine,” so to speak, especially in a situation like this one. Take a look at some of the leaders in your industry, especially competitors that are larger than you are. What are they doing? Are they growing or retracting? Are they doing something that nobody else is doing because they can see something coming down the road that nobody else does? Keeping an eye on the health of your larger competitors can be a great way to stay ahead of the larger market trends that may be right around the corner. 

Listen to Your Customers

Ultimately, the most important thing you can do to identify signs that your market may be changing requires you to see your marketing strategy as a two-way street. You’re not just communicating with your audience; your audience is also communicating with you. If you’re having a hard time getting solid insight into the direction of your industry and market alone, cut out the middleman and go right to the source: ask your audience what they see as their future needs in the areas you’ve dedicated yourself to serving.

Send out surveys or questionnaires asking for raw, honest insights into the questions you’re asking yourself today. Take a current client or customer out for dinner and ask them what they see for the next five or even ten years in your industry. Never forget that without these people, your business wouldn’t exist – so it’s in your own best interest to listen to them as often as possible. 

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Print Advertising Feels Like Printing Money

Print Advertising Feels Like Printing Money

Wouldn’t it be great if you could print your own money? Life would be so much easier, right? Well, maybe not, but here’s a little secret that feels like printing money: print advertising. 

Print Advertising is Like Printing Money

Good advertising can go a long way for your business. Sometimes it’s hard to explain what good advertising is, but you know it when you’ve seen it. Whether it’s a heartfelt image or a tagline that makes you think, there’s just something about incredible advertising that has a way to move and motivate you. 

Good print advertising can inspire you to make a change, donate to a cause, or purchase that cool, new tech device. It provides everyone who passes it, holds it, or takes it out of a mailbox the chance to see that printed information. And, since print advertising is often locally targeted, it means that you can create a far more personal connection to your community than you can with digital ads. 

Every time someone sees your printed advertisement and, in turn, goes in and buys a product or service from you, you’re essentially printing your own money! These customers may have never come to your business and purchased your product or service without seeing the advertisement. 

You Like What You See, You Buy What You Like

Picture this: You’re walking down the street. Maybe you just finished grabbing a coffee with a friend, and you’re heading back to your car. You check your watch to make sure you’re still on time to pick up the kids from school. You look up and there, on the side of a building, is a poster for a brand new product one of the local boutiques is offering. It stops you in your tracks as you gaze up at it. It’s incredible! How come nobody else ever thought of that before! You pull out your phone and snap a picture, so you remember to pick up the item later. 

All of this is the power of print advertisement. People pay little mind to online advertisements, and TV ads are often on while the viewer is off grabbing another beverage from the kitchen. Print ads, however, are there regardless of what a person is doing and how often they pass a certain intersection. And every time someone sees the advertisement and buys something, you’ve just printed more of your own money.

So, what are you waiting for? Now is the time to start printing your own money in the form of print advertising!

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Want to Be Successful? Take Time to Dream

Want to Be Successful? Take Time to Dream

One of the most famous dreamers of our time is Steve Jobs, the Co-founder and CEO of Apple, an iconic visionary who believed so deeply in the power of his dreams that he was able to bring them to life for millions of people. Jobs believed that the era of mediocrity was over and that you should put in the work on every project to make it great. His famous recommendation to a Disney retail executive to “Dream bigger” when it came to Disney stores resulted in a new type of store experience that continues to delight children of all ages. How can you leverage these same tactics and take the time to dream big in your own life? 

Dream Fearlessly

Individuals often lose confidence in their dreams because everyday reality creeps in and has a way of tamping down your passion. Big dreamers are different. Even if you think they’re relentlessly optimistic, it requires constant hard work and commitment to make dreams come true, and a fearless need to be successful. 

Believe in Yourself

Constantly second-guessing yourself doesn’t leave a lot of time for forward movement, making self-confidence a critical requirement for living your passion. You have to identify every element of your vision down to the smallest detail, and then break it down into the small steps required to make it happen. Professional athletes are very familiar with this concept, as they are coached to visualize making a basket, getting a hole in one, or nailing a complicated gymnastics floor exercise. 

Take Action

Dreaming is great, but once the dream is solidified it is time to begin moving! Harness your beliefs and stay focused on reaching your goal. There will be others who will support you along the way — great! There will also be those individuals who are constantly looking to undermine your skills, your ability, and your passion. Graciously ignore them, and keep taking steps to move your dreams forward into reality. Pausing too long to consider the consequences can often result in a missed opportunity, which may not come around again. 

Compete to Win

Successful dreamers are by nature quite competitive. They’re always looking around for how their competition is doing something and finding a way to improve upon the concept, or better yet — revolutionize it in their own way. Solving problems for your customers is a daily devotion, allowing you to rise to any challenge and overcome it as you follow your dreams. 

Leave Space for Dreaming

What can you stop doing (immediately, next week, in six weeks) that will free up additional time for dreaming? It can be incredibly difficult to fuel your passion when you’re so caught up in everyday activities and overall busyness that you aren’t able to stop and think. Actively look for ways that you can create space in your daily activities that provide a block of time in which to think about the future and how you’ll get there. Your future self will thank you!

Finally, and perhaps most importantly, persevere. When things don’t work out exactly as you had planned — keep going. Remind yourself that nothing good comes overnight, and success can take years to achieve. Stay resilient, be patient and keep dreaming! 

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What Leadership Really Means in the Era of Working Remotely

What Leadership Really Means in the Era of Working Remotely

More employees are working remotely than ever before. According to research conducted by GlobalWorkplaceAnalytics.com, roughly 50% of the workforce in the United States holds a job that is “compatible” with at least partial telework. Of those people, about 20 to 25% of them actually do work remotely at some frequency.

More than that, a further 80 to 90% say that they would really like to work remotely at least part time – pointing to a trend that is only going to get more popular as time goes on.

Employees who are all able to work from home (or wherever they’d like, really) sounds fantastic… if you’re an employee. But what if you’re an employer? More than that, what if you’re a leader? How do you continue to do your job of bringing people together to benefit the greater good if they’re all spread out over a potentially massive geographic area? 

The Job Hasn’t Changed…

The “good news” is that the leadership qualities required to steer any organization towards success have not changed, nor are they likely to ever do so. You still need to be an excellent communicator, making sure that everyone is on the same page, that they know what “success” looks like, and that they all still feel like they’re contributing to something much more powerful and important than themselves.

You still need to be willing to lead by example, never asking someone to do something that you’re unwilling to do yourself. You still need to inspire people to give their all not because their paychecks depend on it, but because they just can’t help themselves. 

… But the Tools Have

Things have changed, however. In terms of communication, for example, you need to be willing to adapt your process to rely less on face-to-face interaction and more on the digital resources that you have available to you. Collaborating on a project no longer involves sitting in the same room and hammering out ideas. Now, it’ll involve using some cloud-based solution to give everyone editing access to the same files at the same time.

This type of thing will require an adjustment from your perspective, but it is one that is undoubtedly worth making. Typical telecommuters tend to be much happier with their jobs than people forced to come into the office every day, which will directly affect both productivity and work quality in a positive way. 73% of telecommuters say that they’re more satisfied with their company than they’ve ever been before. Most of them work more than 40 hours per week. They also tend to work harder to create a friendly, cooperative, and positive work environment – something that you’re also trying to do by being the best leader you can be. 

In truth, how you’re able to change your management style to keep up with the demands of the modern telecommuting workforce will go a long way towards deciding what type of leader you’ll be today, tomorrow, five years from now, and beyond. 

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About Acme Printing

Joe Printer, owner of Acme Printing

Acme Printing has a distinctly human approach to the printing business. We always figured that putting people before profits just made good commonsense.

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